By Craig S. Andrews
Have you ever visited a website a notice to that it contained little more than a few pictures and a sparse amount of text? Was such a site impressive? Probably not! So, let this be an obvious lesson: for a website to be impressive and stand out, it needs to have original content. Probably the best original content you can add are high quality articles that tie in to the subject matter of your website. If these articles are entertaining and informative, they make a hugely positive impression on visitors to the site. Of course, in addition to these aesthetic benefits there are other benefits associated with adding original content as well.
Let the truth be told: search engines love websites that are loaded with high quality original content. The search engines consider these sites to be important sites. Therefore, they are ranked higher in the search engines than those sites with sparse content. In the past, simply building links was enough to get a huge boost in the search engines. This is no longer the case today and a website needs high quality original content in order to be noticed.
Speaking of links, when you have a lot of original content on your site the potential for a number of one-way links pointing to your site increases. This is because when an article is interesting or well written, someone else on the internet will notice it and may link to it. This, of course, will boost your presence on the search engines.
And what is the greatest benefit of an increased presence in the search engines? Probably the most obvious benefit would be increased traffic. The higher you are in the search engines the more people will discover your website. If your website is a commercial venture then this increased traffic will greatly influence business in a positive manner.
Traffic also provides the ability to earn income from Google AdSense. For those not familiar with this, Google AdSense is a code placed on your website. This code then translates into a number of display ads that are prominently featured in the margins of the website. When a visitor clicks on these ads, a monetary amount is credited to the website's Google account. If a website's traffic is significant, then the Google AdSense revenue could be equally significant as well. Best of all, there are no costs associated with creating a Google AdSense account and an account can be set up within mere minutes.
The bottom line here is that the value of quality original content is enormous and any website that possesses valuable original content will reap a number of rewards
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Craig S. Andrews is known as "The Article Marketing Professor" with over 10,000 article versions online. Learn Big Money Getting Article Marketing from his success and failures that you can apply today!
Article Source: http://EzineArticles.com/?expert=Craig_S._Andrews
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