Business Rocket: web sites

Showing posts with label web sites. Show all posts

Sunday, March 8, 2009

7 Tips on How to Rank Well in the Search Engines

One of the most common questions asked in internet marketing is "how to rank well in the search engines?"

The most important part of having a successful website is knowing how to raise your rank on Google. The best way to do this is through sensible search engine optimization. The following 7 tips will aid you in achieving what may otherwise seem a daunting goal of how to rank well on Google.

Create Quality Content!

Having quality content is by far the best thing that you can do to help your website get more traffic and rank well. Having content that provides useful information makes the other steps of the process significantly easier. It is also important to update your content on a consistent basis.

Use Appropriate And Specific Keywords

Using keywords within the content of your website is perhaps the most important part of search engine optimization. The fact of the matter is that you should choose keywords that are relevant to your website. You should pick keywords that you think people would type in if they were interested in your website.

These keywords should definitely relate with the niche that your website is about. You may also want to consider using your keywords to their full potential by optimizing the pages within your site to echo different phrases or keywords you might want to use.

Article Submission
Submitting articles to article directories is also an extremely important part of optimizing your website and key to how to rank well in the search results. These articles will not only help you get more traffic to your website, but they will also create non-reciprocal links.

At the same time, it is important for these articles to be extremely relevant to your website. The quality of writing on your articles should be as high as the quality of writing that is on your actual website. These articles are a great way to show potential customers what you have to offer.

Utilize Directories
Utilizing directories are a great, yet simple way, to get some non-reciprocal links for your website. In reality, there are hundreds of websites that you can post your URL on for no cost at all. The truth is that this process can be time consuming, but it will help you get a significantly higher rank on Google in the long run although it can be a slow process.

Directories can help you get a lot more traffic to your website in time. As a general rule, you should try submitting your URL to at least five directories a day.

Continue To Use Pay-Per-Click Advertising
It is true that Pay-Per-Click advertising is not as good as it once was, but it can still be used as an extremely valuable tool. It will still help to raise your Google rank and it can be extremely cost-effective once you master it.

Incorporate Meta Tags and HTML Code Into Your SEO
Most people do not realize how important it is to incorporate SEO into Meta Tags and HTML Code. The fact of the matter is that while users will not see this code, Google will. Your HTML Code as well as your meta tags should use keywords that reflect the overall purpose of your site. It's one of the keys in how to rank well on Google in combination with the other factors mentioned.

A good example of this would be if you had a website about soccer drills, then you could change the label of a picture from "Photo 1" to "Soccer drill 1." Doing this will really help you optimize your website for all of the search engines.

Where's Your Site Map?
A great way to improve your SEO is to add on a site map to your site. There are several ways in which you can do this. The first way is to have a live webpage that you, your users, as well as

Google can see.

Another option is to create an XML file which will not be visible to the public. Yet, at the same time, this XML file will be visible to Google. Another option that you have is to check out the tools that Google offers to create scripts to help you easily build a site map.

Want to know the secret in how to rank well in the search engines? Get the best SEO training on the web by grabbing a PortalFeeder membership and supercharging your online success starting today!

Article Source: http://EzineArticles.com/?expert=Dean_Caporella

Thursday, March 5, 2009

Improve Your Take Rate with Landing Pages

In our previous article, Five Steps to Building a Successful Marketing Campaign, we outlined five steps that go into building a successful marketing program. If you’ve read that, then you understand the importance that planning and research have in marketing success. Even if you foolishly elect to ignore all that advice, you can improve your results by doing just one thing differently: use online landing pages to take your customers directly to the specific information that you want them to see. Landing pages by themselves are not the answer, but you can improve your results just by implementing one.

Here are the five steps you need to know to make the most of them:

1. Create One (a landing page).
You’re going to make an offer that customers are going to respond to, don’t make them search for the offer/product again by sending the main page of your site. Take them directly to a landing page that delivers on the offer you sent. From your landing page, customers should be able to do three things:

Learn about the offer
Buy whatever widgets your promoted in your communication
Shop for other widgets

2. Get People to Your Page.
Consumers respond to offers, so you’ve got to have something to offer. Without something to respond to, then your limiting your traffic and therefore limiting your ability to sell. So the first step is to extend an offer with a call to action that drives customers online to the unique landing page that you’ve created for this offer.

3. Know the Context of Your Copy.
You can link to the most appropriate location in your site based on the context of your copy. If you’re talking about the offer, link to the an offer specific page; when discussing a product, then link directly to the product page; if your talking generally about the company, only then should you consider linking to the main or about us page. BUT whatever page you take them to, make sure it pays off on the offer and the customer can still do the three things we explained in the previous step: learn, buy or shop.

4. Measure the Response.
Free Download, 20% Off, Buy Two, Get One Free – your customers won’t all respond to the same one offer equally so it’s important to test variations and to measure the response of each. Since each will appeal to different customers at a different time, don’t completely write off an offer if it’s not successful. Use the response information to better target your messages and offers.

5. Monitor the Results.
The great thing about online is that it’s an extremely flexible medium. You can immediately change the copy or offer if one element is not performing relative to the other variables. To get the most out of your campaign, you’ll need to monitor the response and sales rate of your offer. Know matter how the campaign is performing, you should plan on making some adjustments. Use the data you’ve gathered to make those decisions, then monitor and repeat until the program is complete.

Your marketing efforts and develop a consistent call to action for all your material and plan your channel

For example: