By Graham Andrews
Search Engine Optimization is a method used by website developers to make sure that the people surfing their sites would have a good as well as useful experience while they are surfing it. It also involves ensuring that search engines would give the site a high page rank and increase site traffic. Unlike other forms of internet marketing a lot of money would have to be spent for it to be effective, SEO is an inexpensive way to promote your site to other people.
There are many techniques falling under SEO which you can use. There are two basic techniques, White Hat and Black Hat SEO. The former is the acceptable one while the latter is generally frown upon because of its unethical ways. Though some would think that using the former is too slow when it comes to the results, they are still more of long term solutions as oppose to the short term ones by the latter.
For those that would like to do SEO on their own, here are some simple things you can do to increase your page rank:
Work with a keyword- A single page in your site should concentrate on a keyword or a keyword phrase. You do not have to make it long, just try and capture the essence of your page. What is it about? What is it that people would be attracted to? Once you focus on a keyword, use that frequently in your site though you should not overdo it. Use it in your content as well as in your title.
Content is vital- Even if your main goal is to use keywords, a good optimization involves excellent copy. Write something significant that the others might find useful. Though a lot of people find sites through search engines, it is still up to the content to help retain their attention. Once you have a good content, people would just be attracted to it and would possibly come back and visit in the future.
SEO is not an instant internet marketing solution. Though it make take some time for your page to show up in search engine results, once it does it can prove to be one of the most effective ways to get people to go to your site.
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